In Kelâat M’Gouna, the International Rose Fragrance Fair celebrates a living heritage that shapes the landscape, economy and identity of the Valley of Roses.
A season organised around the harvest
The event accompanies the Damask rose harvest and highlights farming practices, sorting, distillation and the use of the flower in perfumery, cosmetics and food products.
Cooperatives and the territorial economy
Producers, cooperatives, craftspeople, researchers and companies present products and innovations. The fair creates a meeting place focused on quality, marketing and locally generated value.
A shared cultural heritage
Parades, music, dance, crafts and popular activities show that the rose is also connected to stories, social practices and Kelâat M’Gouna’s collective image.
Between heritage and development
The event continues the history of the Rose Festival while strengthening its professional dimension. It contributes to the valley’s tourism and economic appeal. Dates and programmes should be confirmed for each edition.